Crawls website text and images and automates digital catalogue and scoring of web content so marketers can monitor and identify most popular content, intensity of user engagement, and likelihood of user return. Enables drag-and-drop segmentation, allowing teams to target customers based on channel, revenue, growth, or at-risk status. Integrates with more than 65 popular platforms like Twitter, AdRoll, Campaign Monitor, and Google Ads, so marketers can utilize cross-platform data at a glance.
Deliver 1:1 personalization across channels
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Today the company announced the launch of its new product, Lytics View. CDPs are the go-to technology for marketers who need to uncover customer behaviors to better segment their user base, identify the content that impacts their bottom line, and automate recommendations that deliver the best experience. Yet most companies believe that integrating a CDP platform takes too much time—time that brands no longer have as they fight to stay relevant and competitive in today's more difficult business landscape. Lytics View dramatically improves the time-to-value by focusing on the data that really matters. Publishers can use Lytics View to make personalized content recommendations that increase reader engagement and drive subscriptions. Consumer packaged goods companies can use it to lift online sales through more relevant and personalized digital offers. Technology companies can use Lytics View to reduce churn by predicting and proactively reaching out to disengaged customers through their preferred digital channels. Lytics View provides laser focus on strategic marketing goals to increase time to value and accelerate digital transformation. With Lytics View, marketers can start acting on the insights provided from customer behaviors immediately, and turn that intelligence into personalized digital experiences in as quickly as seven days. Lytics View supports the use cases that are most important for marketers today: increasing conversions, reducing churn, boosting customer engagement, and acquiring more customers.
Lytics is a data hub built for marketers. Connect the first-party user data from your marketing tools and create audience segments based on cross-channel behaviors. Export these segments back to your tools with the click of a button to increase marketing precision. With Lytics and Optimizely, you can build highly-targeted segments to target in your experiments. Connect email, social, websites and mobile data, and then segment user's based on the whole picture of how they're interacting with the brand. Use these behavior-based segments to test personalized brand experiences and learn what truly resonates with your users. You can get the very best of Optimizely without spending a dime.
With Lytics, get insights that drive activation. Built for marketing teams, our customer data platform enables your marketing to meaningfully drive engagement with customers and prospects. Lytics CDP gives marketers the tools to not only gather and review data, but use those insights to inform how to best reach and activate customers. Get the tools to track customer behavior, see data-driven customer profiles, and drive campaign strategies that see results. Turn insights into action by providing personalized experiences based on their behaviors and interests. Deliver personalization that grows with your company and treats every customer as an individual across your marketing channels. Lytics fuels action by using machine learning to offer a consistent, personalized customer experience across channels. Announcing Lytics View: Get insights to drive engagement and conversions.